If you are trying to develop an affiliate stacking ecosystem that works, one media channel you are going to want to focus on is video. While it can seem a little daunting at first, it’s a channel that often delivers a strong return on investment and can increase visibility for your affiliate marketing, particularly if you choose the right kind of content.
The popular belief that you need to be a great communicator, attractive influencer or personality often stops people from producing videos. The truth is that, with a little bit of imagination and perseverance, you can make a big splash.
There are a lot of different approaches to creating YouTube videos and it’s all about finding the one that suits you. In other words, if you’re not a slick performer in front of a camera, don’t worry.
Why Video is Key to Affiliate Marketing
Step into any marketing department nowadays and you’ll find that a significant amount of their time is devoted to producing video content. Since the rise of the smartphone and improved G4 and 5 connectivity, we’ve become addicted to consuming this type of content more than any other.
Did you know that most people would rather watch an explainer video on YouTube than read a large article on a website? It’s easier to consume and often more entertaining and informative. People don’t have to work so hard to discover what they are looking for and processing visual information is much easier.
Yes, it takes time and effort to produce a great looking video to sell your product or support your affiliate marketing but it also has a strong return on investment. You get more bang from your bucks and better conversions with video than practically any other marketing channel.
So, how do you get it right?
According to the laws of the affiliate stacking ecosystem, video is just one part of the marketing approach that you should be taking. For many, however, it often forms the foundation from which everything else develops.
Creating a Niche YouTube Channel
It’s relatively easy to create a YouTube channel separate from your personal account and takes just a few minutes to set up. You can add branding and begin uploading videos straight away and start reaching a whole new audience within a matter of minutes.
It’s important to keep your channel as focused as possible so that it supports your affiliate product or products. For example, health and fashion channels on the site are numerous and it can be difficult to gain any real visibility.
Narrowing down your niche to a particular area makes sense as it not only focuses your attention when producing content but should also attract the right type of lead or potential customer.
How to Influence on YouTube
Like most things on the internet, searching and viewing videos on YouTube is an active process. People put in search terms or see links and they end up watching your content. It really is that simple. There are several tricks that you can use to make yourself more visible.
1. Produce Content People Want to See
This might seem obvious but it’s one of the key mistakes that beginner affiliate marketers make. They produce a diverse range of content that may well please them but doesn’t do much for their audience.
Think about what type of videos your target demographic would like to see and keep your content as focused as possible. The other thing to get right is the quality of your video. A poorly produced piece of content can harm your channel so never upload something that you think is substandard.
2. Keywords on YouTube
As YouTube is owned by Google, it’s no surprise that keywords are important when it comes to video visibility. There is quite a lot of scope for adding tags and keywords to content, both in the title and the maid description for your video. Another mistake beginner affiliate marketers make is not using this space for the best results.
3. Optimising Your YouTube Video
There are several ways to optimise YouTube content including putting your main keyword in the title and picking the right thumbnail for your video. One thing that can make you more likely to rank highly in searches is if your content is regularly watched all the way through – that’s why shorter videos often work better.
4. Produce Regular Content
One or two video productions are not going to set YouTube on fire and make you the most popular affiliate marketer in the world. You need to produce regular, relevant content to feed your audience and keep them happy. The more you can do that, the more likely you are to stay in their mind and the more likely they are to click on your affiliate links.
5. Pick Affiliate Products That Your Audience Wants
It’s no use trying to force something onto your audience that they don’t want. You may be promoting one product or several but they need to have a strong connection to your content. It’s all well and good to affiliate with a supplement company if your niche is health and wellbeing, less so if you are producing content on the latest drones. In other words, try not to go off message.
6. Connect to Other Channels
Everything is interconnected on the internet and many affiliates fail to make enough use of this. Link to social media, embed videos on your website and create content that feeds into your YouTube site. This holistic approach is what the affiliate stacking ecosystem is about, after all.
7. Reply to Comments
Finally, YouTube is about engagement. If people leave comments or ask questions on your channel, make sure that you positively answer them and do it promptly. It shows you care and that you are invested in what you are promoting.
Learn How to Make the Most of YouTube for Affiliate Marketing
Creating compelling videos for YouTube can be challenging but anyone can do it.
If you want to learn more about leveraging the power of video for affiliate marketing, one great resource is the Master Affiliate Profits affiliate stacking ecosystem which is currently available online. Find out more here.
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