When it comes to the affiliate stacking ecosystem, some approaches involve more work and take a little longer than others. You may need time to build your website, for instance. A great YouTube video can take more than a week to develop.
Making the most of your time as an affiliate marketer is critical and getting all the appropriate pieces in place in time is never easy.
Significant challenges also come if you are choosing an affiliate product that has been out for a while. You have a lot more competition from other marketers to contend with, people who are also looking to earn their fair share of the commission.
One way to give yourself the best start in any campaign is launch jacking. As long as you get your affiliate market up and running quickly, it can give you a head start on everyone else, leading the pack.
What is Launch Jacking?
Affiliate marketing isn’t just about choosing the right marketing approaches and leveraging them in the best way possible. One of the key factors in success depends on not only choosing the right affiliate product but getting on board at the right time.
Established affiliate programs have several advantages. You know that they are a popular product and that the affiliate scheme is kosher, for a start. The big problem is that there is usually a lot of competition from other affiliate marketers which makes getting noticed online a lot more challenging.
If you can get in on an affiliate scheme either just before or at the moment it launches you have a much better chance of success. This is what is meant by launch jacking. The product owner may well be planning and implementing their marketing approach but you can jump in at this moment to lend a helping hand.
At this time, the product owner may not have even thought about bringing affiliates onboard. They may be leaving it until their offering is established. They have just only started their affiliate program.
Either way, there’s going to be a small pool of affiliate marketers who will be producing content from the very beginning and you can be one of them.
Essentially, it’s all about getting a head start and it’s something successful affiliate marketers are very good at. For this reason, underpinning your affiliate stacking ecosystem with good research so you can spot the trends and what is coming up next is critical.
The Benefits of Launch Jacking
- You get in on the ground floor when there is a bigger buzz around the product but less content online about it, giving you a good opportunity to rank first on sites like Google.
- Affiliate programs tend to have a diminishing return when it comes to customers. In the early days, there are a lot, later on, you’ll find not so many and they are harder to reach.
- If you succeed in launch jacking, you’ll find that new product makers will take you seriously as an affiliate marketer and may even contact you before they start to advertise.
Does Launch Jacking Work?
Yes. There are always a finite number of customers for any product. This may range from the thousands to millions but at some point, they will already have bought the product and will no longer be available for you to convert.
Launch jacking relies on you being able to get out of the blocks quickly. You need to have your infrastructure in place. This may mean that you have to work quickly and build your presence boldly as well as call on existing resources (such as social media accounts and websites) that you already have in place.
Get it right and you can reap the rewards while other affiliate marketers and even the product maker themselves are dragging their feet.
How to Find Product Launches
So where do you find product launches before they hit the mainstream?
You can find some by keeping track of affiliate sites such as JvZoo, ClickBank and WarriorPlus which all deal with this type of marketing and are free to sign up.
- Another option is to keep track of forums and groups for news of upcoming product launches.
- You could bookmark crowdfunding sites such as GoFundMe, Kickstarter, and Fundable.
- Keep your eyes on the news too for potential new products coming onto the market.
For affiliate marketing sites like ClickBank, businesses will often advertise before their launch to help create a buzz around their product. There’s usually an application process to go through for this but if you are successful it means you can start marketing, and reaping the benefits, almost straight away.
If the product you find is outside the normal affiliate marketing channels, you can contact the business direct, introduce yourself and tell them what you can achieve for them. Some may wave you away, others might give you the chance to use your skills and boost their success at launch.
Challenges for New Affiliate Marketers
The issue for new affiliate marketers is that they often don’t have much of a track record behind them. It can create a bit of a Catch 22 situation but this is where good communication and having a strong affiliate structure in place can help.
If you’ve developed your affiliate stacking ecosystem and can offer a wide range of marketing approaches, a business is more likely to accept you than not. After all, it won’t cost them anything if you don’t covert.
The other issue is trust. Businesses mostly don’t want an affiliate who uses black hat techniques and could damage their brand. Unfortunately, in some circles affiliate marketing has a pretty bad reputation.
Good communication and transparency, therefore, are critical. Don’t promise what you can’t deliver and answer any questions a potential affiliate may have transparently.
If you look good on a screen or are great at vlogging, sending them a video introducing yourself and how you would like to market their product can have a big impact. If not, sending links to your blogs and the work you have done to date may well help.
As for your side of things, you want to be sure the product you’re choosing is not a scam so be prepared to do your due diligence.
Creating the Right Content
Whether it’s a demo video or a news article or a guest post on a relevant site, you need to have your content and marketing approach in place around the time of the launch. Detailed reviews, either in text or video form, are ideal for this kind of project as they are the first thing that people look for when deciding to buy online.
How Much Can I Make?
A lot depends on the product, how popular it is likely to be, your audience and the rates that the affiliate is offering. Pick the right affiliate and get in on the ground floor and you should earn decent amounts from your endeavours.
Of course, like all things in affiliate marketing, nothing is written in stone. But it can certainly give you a head start over everyone else.
Learn More About Launch Jacking
Launch jacking forms an integral part of the affiliate stacking ecosystem and can be extremely lucrative if you choose the right product. If you want to learn how to do it effectively, Funnel Freedom is ideal for beginner affiliates as well as those with more experience who want to expand their marketing.
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